Successful trade fair appearance at “TANKSTELLE & MITTELSTAND 2025” – Arthoc realizes innovative trade fair stand for SMF
From May 21 to 22, 2025, the “TANKSTELLE & MITTELSTAND” trade fair took place in Essen – one of the most important industry events for the medium-sized petroleum industry, technology, petrol station construction and related industries. For our client SMF, a leading company in the field of engineering and industrial plant construction, we at Arthoc were able to design a holistic trade fair appearance that set new standards both visually and functionally.
Our team took complete responsibility for the project – from the initial concept to the individual trade fair design and precise implementation on site. The result was a stand that was not only aesthetically pleasing, but also clearly conveyed SMF’s brand identity. The structure of the stand was designed for efficiency and communication – with open meeting zones, multimedia presentation technology and architecture that combined industrial aesthetics and innovative spirit.
A particular focus was placed on the brand experience: visitors should not only receive information, but also be able to experience the company and its values. To achieve this, we developed targeted communication areas, coordinated graphic elements and a spatial effect that attracts attention – without being loud.
The success of this project is the result of real teamwork: in close coordination with the SMF team, we were able to refine ideas, adhere to schedules and react flexibly to the latest requirements. This is exactly what we understand by modern trade fair stand planning – in partnership, precise and with a high standard of design and function.
Arthoc stands for well thought-out trade fair concepts with character – for regional companies as well as international brands. We are convinced that a good trade fair presentation is more than just a stand – it is an experience that makes an impact and is memorable.
Planning your next trade fair appearance?
We are ready – we are ready for you.
