Dynamic line management in form of red light installlation and sharp-edged architecture elements in high-gloss black and white contrast reflected the theme „smaller stronger faster”.
As official technology partner of VENTURI race team, the staging of a Formel E race car supported the variety of products and continued the design principle.
During the exhibition, the guest appearance of the new E-team member Felipe Masa attracted positive attention.
A brand-appropriate overall impression resulted through sporty exclusivity and qualitative value.






