The SPX FLOW Technology Germany GmbH is a leading global supplier of highly engineered flow components, process equipment and turn-key systems.
The challenge in the structuring of the showroom in Holzwickede was that the room shall be used multifunctional as product exhibition but for courses and trainings of staff, service partners and craftsmen, too.
This required a room concept which seperates each functions from each other (theoretical and practical trainings, catering and exhibition) but that still creates a communicative relation by using creative elements.
The latter was achieved through rounded frame elements in the corporate colour of the company, being used as partition walls, display frames and ceiling sails.
In combination with other related surfaces (dark flooring, white furniture), an extremly stimulating, logically structured and tidy environment aroused.
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