DOUBLE IS BETTER

DOUBLE IS BETTER
26. April 2019 ArtHOC Design

Last week we have already presented you the exhibition appearances of out customer Hein Lehmann at Bauma and Powtech.
At the same time our long-term customer Siebtechnik Tema, Tema Process and Steinhaus performed together at both world leading trade fairs, too.
Based on an internal restructuring, the aim was that the uniformity of the group of companies should be taken up in the booth design but still should emphasize the unique selling points of each company.
This emerged insofar in both brand apperances by partial rounded forms that showed up in the architecture as well as in the remote detection.
At the Bauma we additionally applied a partition with installed double-sided printed banners in order to optically divide the areas of Steinhaus and Siebtechnik Tema.
Both booth concepts included curved banner constructions that surrounded the whole booth.
On the one hand those symbolized the  Diese symbolisierten zum einen die solidarity of the group and simultaniously marked the individual areas of the brands by the individual inscription.